Durlacher - Research Reports

report, Europe, London, industry.

Impacts of Digital Distribution on the Music Industry The music industry has been through a tremendous cycle of discovery and change over the past year as both industry players and consumers of music have become increasingly aware of a precipitous trend that will revolutionise the business -- the transition of music distribution from physical to digital channels.
UMTS - An Investment Perspective The total fees of £76 billion to be paid in Europe for UMTS (Universal Mobile Telecummunications System or 3G) licenses will not hinder the development of the mobile internet, according to a research report titled "UMTS - An Investment Perspective."

advertising, online, Marketing, Media Planning.

Overview Online Advertising delivers insight and advice to help advertisers maximize ROI for their online efforts, assist publishers with generating ad revenue and enable technology vendors and service providers to position themselves best for prospective clients.
This coverage area provides analysis of both the business and strategy of interactive advertising.
>> When will alternative platforms such as wireless and iTV become important new vehicles for advertisers?
>> Which creative formats are most effective at driving traffic or awareness?
The above is a representative research plan and is subject to change based on market developments.
For more information, click here or call 800-481-1212.

comScore media Metrix, measurement services, audience, networks.

comScore Media Metrix provides the global standard in Internet Audience Measurement services, which represents the leading information currency for online media.
We report - with unmatched accuracy and granularity - Web site usage details, visitor demographics and online buying power for the home, work and university audiences.
Our unique technology offers geographic measurement ranging from local U.S. markets to worldwide and insight into diverse audiences not available from other measurement services.
comScore Media Metrix also provides the most accurate metrics - consistent with client server logs - with the fastest turnaround time of any service.
Advertisers and publishers use these metrics to assess the networks' performance and assess possible partnerships.

advertising, marketing information, media, TNS.

CMR is the leading provider of marketing communication and advertising expenditure information to advertising agencies, advertisers, broadcasters and publishers.
The Company was formed in 1992 with the following businesses folded into the CMR umbrella brand: Broadcast Advertisers Reports; Leading National Advertisers; Radio Expenditure Reports; and Radio TV Reports.
Through its network of offices in more than 50 countries, TNS provides marketing information services to leading national and multi-national companies operating in over 80 countries.
This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities.

AMR research, Management, technology, industry.

The Performance-Driven Enterprise is a strategy focused on understanding how technology drives business execution.
AMR Research's coverage model concentrates on the key areas driving organizations today including Sourcing and Procurement, Demand & Revenue Management, Product Lifecycle Management, Enterprise Performance Management, Customer Management, Supply Chain Management, Service Lifecycle Management, Human Capital Management, and Strategic Technology and Applications Infrastructure.
AMR Research Europe is headquartered in London, UK, and offers unique cross-functional insight into the critical Global and European specific technology trends challenging businesses in the pursuit of competitive advantage.
AMR Research today released a study, which details the current landscape of the global IT services industry and emerging trends in the space.

Internet, Internet audiences, psychographic criteria, marketing.

While the Internet population continues to grow, the demographic make-up keeps changing.
What measurements of success are appropriate for an Internet campaign?
How can the Internet be used for brand awareness, direct marketing, and lead generation?
What makes the most sense to buy: impressions, click-throughs or qualified leads?
What are the most appropriate demographic and psychographic criteria for identifying Internet audiences?
What strategies are appropriate to enhance electronic commerce opportunities and promote enterprise-wide knowledge management?
What strategies should be considered to maximize the benefit of Internet public relations, ad banner, and sponsorship campaigns?
What issues are involved in planning for the next generation of the Web site?

IAB, member, Interactive Advertising, industry.

What standing committees does the IAB have, and how can I get involved?
I am an IAB member, but I haven't received the quarterly report yet, how can I get it?
What are the recommended file sizes for rich media Ads?
Does the IAB offer Interactive Advertising consulting services?
Can the IAB recommend a company to help me?
If your company would like to be a leader in the Interactive advertising industry and help shape its future; or if you just want to learn more about the best ways to sell Interactive advertising, please visit How to Join section of this website.

technology industry, investors, nextwave, Report.

3 Keys to Obtaining Venture Capital - 9th Edition Originally published in 1999 and updated in June 2001, this brochure helps first time entrepreneurs understand the venture capital process and provides a useful step-by-step tool for creating a business plan and preparing financial forecasts.
Harvesting Corporate Value: Value Reporting in the Technology Industry An executive summary of PwC's survey of technology industry executives, analysts and institutional investors regarding company reporting and its effect on corporate valuations.
Nextwave 2002: Issue 1 As venture capitalists return to their normal modus operandi --- being extremely selective about new investment opportunities and working to build companies that offer sustainable value --- this issue of nextwave offers practical advice for both entrepreneurs and VCs.

marketing, Information Resources, country, technology.

Information Resources provides value-added products and services to companies engaged in the marketing, sales and distribution of consumer goods in the U.S., Europe and Latin America.
Our formula for success is to leverage our leading-edge technology capabilities in order to supply our clients with the information and analysis critical to their sales, marketing and supply chain initiatives.
Products and services offered by Information Resources vary from country to country.
Many are tailored to meet the needs of each marketplace while some are provided through strategic partnership agreements.
Click on your country to explore Information Resources' offerings in a specific market.

Nielsen//NetRatings, Internet, audience, advertising.

"Internet audiences in most countries have slight male majorities -- with the exception of the US, where the audience is 52% female," said Richard Goosey, international chief of measurement science, NetRatings.
"This male lead in overall audience numbers is reflected in our August Global Index, which showed that of the top 25 global properties, only two managed to supersede the predominance of males online to attract more females in August.
Affluent Americans with household incomes from $100k to $150k are the fastest growing income group online, spiking 20 percent in the past year to nearly 15 million Web surfers or 12 percent of the Web population.

country, com/net/org/edu domains, geography, Registrars.

Q: Do you have data for a particular city, country, zip code?
Q: Do you have data on the distribution of Internet Users?
Q:Who are the main actors behind the Internet Geography Project and Zooknic?
Check out our consulting and products page for further information.
In addition, this website offers a number of free data sources and analysis.
Generally we do not make other aggregations of this data, e.g. MSA or city, freely available because of the time it took to assemble it.
We've done a number of specialized projects on comparative domain name diffusion rates in countries and states as well as analysis of the domain name market.

marketing, direct marketing, DMA State, business.

The Direct Marketing Association gives you the timely information you need to do your marketing even better.
The DMA State of Postal & E-Mail Marketing 2002 Formerly known as the Annual List Usage Survey, the objective of The DMA State of Postal & E-Mail Marketing Report is to identify major issues facing the industry as well as to track trends with respect to members.
The DMA State of the E-Commerce Industry Report 2002 Formerly known as The DMA Electronic Media Survey, the objective of this study is to identify current business practices and trends regarding the use of interactive media in marketing programs for both the consumer and business-to-business marketplace.
Economic Impact: U.S. Direct Marketing Today A study that analyzes direct marketing in the United States and develops an econometric model for historical analysis and forecasting purposes.

marketing, PDF, brands, online.

This study of the marketing activity of a major prescription allergy product showed that online advertising was the most efficient driver of incremental purchases.
The study reveals that the Internet has become a mainstream medium and for some broad targets outreaches either television or magazines.
Breakthrough research study by DoubleClick and Information Resources, Inc. that demonstrates how online advertising positively impacts offline sales for consumer packaged goods.
Here's the proof that online marketing is an effective tool for positioning and shaping brands.
Similar to traditional marketing, the Internet can build both well-known, established brands as well as new, emerging brands.
Interactive Television (iTV) promises a wealth of opportunity for both viewers and marketers.

marketing, AIM, members, industry.

The Association for Interactive Marketing (AIM) is a non-profit trade organization devoted to helping marketers use interactive opportunities to reach their respective marketplaces.
Founded in 1993 and with an extensive history of serving the marketing and new media industries, AIM works closely with its corporate members to promote and protect the future of interactive marketing.
AIM, an independent subsidiary of the Direct Marketing Association, serves diverse corporate interests from e-mail marketing, e-tailing, online marketing, content provision, e-commerce, customer relationship management, market research, broadband access and the rollout of interactive television.
Among others, the membership consists of companies who have a vested interest in the utilization of interactive technologies for marketing across multiple channels.

newspaper, advertisers, report, online.

Disruptive technology in the form of the Internet is changing the local advertising landscape.
By altering its sales strategy, the industry could gain as much as $880 million in online revenue annually by 2005.
Are local Web sites prepared to meet the impending demand by advertisers for believable audience data?
As if the newspaper industry didn't have enough to worry about, the most stable of classified categories -- real estate listings -- is sitting atop a tectonic plate that's about to shift.
Executive Summaries for for Parts I and II are available for free (click below for both Executive Summaries).

advertising, search engine, online advertising, marketers.

The survey asked advertisers to identify what considerations are most important when selecting a PPC search engine.
Bid prices and quantity of search traffic rounded out the top three criteria, at 67 percent and 51 percent, respectively.
"In last year's survey, search engine marketers said that bid prices were the most important consideration.
Sixty-six percent regard PPC search as their most effective method of online advertising, compared with 15 percent who believe SEO offers greater effectiveness.
By creating aggressive revenue sharing relationships with Web properties with a strong base of qualified users, Search123 has been able to cost-effectively and profitably drive increasing amounts of highly-targeted consumers to its advertisers Web sites while creating a strong supplemental revenue opportunity for its search partners.

radio, sports, KN/SRI, League.

Our research reputation was first made on proprietary studies, and this remains a key part of the company's work.
KN/SRI collaborates with clients to design studies that zero in on the questions that need to be answered, producing clear, actionable data.
The company's attention to detail and quality-control measures account in large part for the trust it has established within the industry.
Depreciation of an intangible asset (case decided by U.S. Supreme Court)
For more information, contact Maura Clancey at (908) 654-4000 or mclancey@knowledgenetworks.com.

advertising, campaign, purchase, brand.

If you want mindshare and profits to increase through an advertising campaign, you must break through the noise of competitive advertising and reach the right audience at the right time.
Does the campaign change perceptions, images, attitudes about the product and the company?
Does the campaign encourage people to consider the brand for purchase?
Does the campaign convince people who purchase the brand they made a smart choice?
Pre-campaign testing establishes a benchmark, while in-market or post-campaign testing is designed to measure changes in awareness, image, consideration and purchase of the advertised product.
Click here for further information or to request a proposal, or call 800-283-9608 and ask for Client Development.

online, effectiveness, online advertising, audience.

AdEval? is a unique online study that looks at the brand building effects of banner ads other than the traditional measurement of click through rates.
It provides in-depth information about how online advertising really works and is designed to give a deeper insight into online advertising effectiveness by measuring key advertising efficiency metrics such as awareness, recognition, attractiveness and purchase intent.
Drawn from TNS's long experience of measuring the effectiveness of traditional advertising, AdEval can determine ...
Your target audiences attitude to the ads creative.
The audience profile that was exposed to the ad.
AdEval has been used by some of the biggest names in the online world to measure the effectiveness of online advertising.

publishers, online, advertising, OPA.

Founded in June 2001 by some of the Internet's leading content brands, the Online Publishers Association (OPA) is an industry trade organization dedicated to representing high-quality online publishers before the advertising community, the press, the government and the public.
Through credible research and ongoing communications, OPA seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content to serve the public good.
Members of OPA ascribe to the highest standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability.

online, research solutions, clients, Greenfield Online.

Greenfield Online is a pioneer and leading provider of online research solutions.
Since 1994, we've combined unsurpassed sampling capabilities with vast research experience and advanced technologies to serve the data collection and infrastructure needs of research and consulting companies.
We couple proprietary research tools, research experience, and a panel of 1.2 million to provide a solution to quick, economical market feedback.
We offer best-in-class research solutions that make it possible for you to introduce a new revenue stream to your business-- by offering your clients the ability to conduct online research.
If you would like more information about Greenfield Online, please email us at solutions@greenfield.com, or call us toll-free at: 1.866.296.3049.

marketing, digital advertising, clients, media planning.

Beyond Interactive is a digital marketing communications company that brings together proprietary data analysis tools with a team of world-class marketing professionals to create synchronized marketing programs that generate measurable success.
We offer a variety of services, including digital advertising (online media planning & buying, interactive creative development, relationship marketing), marketing intelligence (effectiveness measurement, econometric modeling, and campaign optimization), and synchronized marketing (integrated media planning, event marketing, and other integrated services).
The company has locations in 23 countries, offering clients a seamless global marketing solution.
Our roster of blue chip clients speaks to our leadership and experience in digital advertising.

 

Keynote Systems | Solutions

Download PDF file, Perspective Download PDF, Measurement, Keynote.

"Enterprise Load Testing for Web Applications" Newport Group, Inc. Download PDF file (272 KB).

"Keynote Data Accuracy and Statistical Analysis for Performance Trending and Service Level Management (SLM) / Service Level Agreement (SLA)" Download PDF file (37.5 KB).

"Fundamentals of Internet Measurement: A Tutorial" Download PDF file (77 KB).

"Web Robustness Measurement: The Future May be Now" Zona Market Report Download PDF file (265 KB).

"How to Improve the Performance of Your E-Commerce Web Site" Download it in HTML.

Enterprise Perspective Download PDF file (1.65 MB).

Tivoli Adapter Download PDF file (861 KB).

Web Site Perspective Business Edition Download PDF file (1.8 MB).

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