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AdEndum.com: The Definitive Guide, 1st Edition
search engine optimization:
Directory and
Topics:
Copy writers:
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National Writers Union Home Page
Top Words:
writers, union, web site, NWU, National Writers
Union.
Outline:
The union for freelance writers working in U.S.
markets.
Additional addresses & contact information: Union Addresses.
Copyright © 2001 by National Writers Union.
Unless otherwise stated, copyrights to all materials on
this web site are held by the National Writers Union.
2) Full attribution is given to both the author(s) and the
National Writers Union.
No permission is given to copy, repost, link-to, or re-distribute
in any way any documents or other material stored in password-protected
areas of this site.
Z-Write - A Word Processor For Writers
http://www.applelinks.com/mooresviews/zwrite.shtml
Top Words:
Z-Write, word processor, feature, window, bookmark.
Outline:
Mark Zeedar's new Z-Write word processor is different.
So it he is with Z-Write's main distinguishing feature --
its Sections navigation window.
You can duplicate an existing Section with the Duplicate
command (ZWrite will append "copy" and/or a number
on the end to distinguish it from the original) or button.
I've found that I still need to transfer my work to a full-fledged
word processor for proofing and formatting or to Tex-Edit
for HTML markup once the composing and editing stages are
complete.
However, that is pretty much how Marc intended Z-Write to
be used.
You can place a bookmark anywhere in your text using the
Insert Bookmark command.
Online copywriting rules according to Toronto writer Doug
Lavender
http://www3.sympatico.ca/doug.lavender/writing/ecopy.html
Top Words:
Construction, user focus, customers, wording,
scannability.
Outline:
STORYBOARDS Take a page from the production of
film and television commercials.
Full paragraphs can capture as much attention as truncated
thought clips.
TONE Setting the right tone is an issue my clients often
struggle with, sometimes more than generating the content
itself.
E-business, despite all its fancy titles, is just that:
business.
As we've seen, creating commercial online content calls
for a peculiar set of writing skills.
Strong writing lies at the heart of this enterprise--- web
text that your guests recognize, from the first click, to
be squarely focused on them.
Connecting with you via engaging e-copy is how visitors
become customers, customers become partners, and relationships
become cemented.
FAQ for Beginning Writers
http://www.sfwa.org/writing/faqs.htm
Top Words:
manuscript, editor, postage, Courier, format.
Outline:
Be willing to work with the editor on requested
changes.
Do not put the creation date on the manuscript, a rights-offered
statement, or the copyright notice (see the question on
manuscript format).
If you think it's good enough for a business to pay you
money for it, then it's good enough for you to invest in
it to the extent of printing it out and paying for postage.
You definitely need a cover letter to tell the editor if
you are making a simultaneous submission, or if the manuscript
is disposable (in which case, the SASE only needs to be
a standard letter-sized envelope).
CopyWriting
http://www.freshideasonline.com/copywriting.htm
Top Words:
writing, verbs, oranges, apples, tight.
Outline:
Clear, concise and credible writing is an essential
element of any successful business communication, from ad
copy to Web page content.
You can begin with adverbs, adjectives or nouns to keep
the reader from getting bored.
For example, use "XYZ Corporation developed the product"
instead of the passive "The product was developed by
XYZ Corporation."
Select verbs that describe physical or mental activities
instead of a state of being.
Choose nouns and verbs that are as specific as possible,
and employ adverbs and adjectives sparingly.
Keep your writing tight by eliminating unnecessary words
and phrases.
If you're comparing apples and oranges, describe the apples
first, then the oranges.
Hallahan Course Resources: A Short Style Guide for Writers
http://lamar.colostate.edu/~hallahan/hstyle.htm
Top Words:
avoid, abbreviate, references, spell, media.
Outline:
Abbreviate certain months of the year when used
with a specific date: Sept. 19, 1994.
Always spell out: March, April, May, June and July.
Use the full, official name of an organization or unit on
the first reference, then shorten it in subsequent references:
Example: the Department of History, then the department
(lower case preferred).
Avoid unfamiliar acronyms by finding an alternative.
Capitalize an official title if it precedes a name; use
lower case when the title follows the name: President Al
Yates; but Al Yates, president of Colorado State University..
Place question marks and exclamation marks inside or outside
of the quotation mark, depending upon whether the mark refers
to the quoted material (inside) or the larger sentence in
which the quoted material appears (outside).
CALGARY WRITERS ASSOCIATION HOME PAGE
http://www.writtenword.org/cwa/
Top Words:
writers, members, contest, writing, Writers Association.
Outline:
In 2001, we celebrated our 80th Anniversary at
the Old "Y" with readings by our members and shared
in walks down memory lane with our dearest member, Marg
Gilkes.
The arts community of Calgary has grown in the last several
years and now has several writing organizations, some of
which are specialized groups for romance writers or fantasy
and science fiction writers.
I approached the Writers Guild of Alberta, when it became
obvious we would not have enough volunteers to run a board,
and asked them if they would be interested in starting a
speaker series and offered that the Calgary Writers Association
might be able to transfer any remaining funds if approved
by the membership.
Board members of the 2001/2002 Executive Board are as follows:
President: Claudia Tiefisher Vice President: Kathy Hanson
Treasurer: Secretary: Publicity and Website: J. Brian Clarke
Contest Co-ordinator: Position not filled at present.
Wired News: Making Copy Right for All
http://www.wired.com/news/business/0,1367,52556,00.html
Top Words:
creativity, law, Creative Commons, licenses,
creators.
Outline:
But rather than let Mickey go free and enter
the public domain, Disney campaigned with other Hollywood
studios and major record labels to press Congress to pass
the 1998 Sonny Bono Copyright Term Extension Act (CTEA),
a law that extended copyright protection for another 20
years.
"Our tools will make it easier for artists and authors
to make some or all of their rights available to the public
for free," Stanford law professor and Creative Commons
chairman Lawrence Lessig said in a statement.
Inspired in part by the Free Software Foundation's General
Public License (GPL), Creative Commons is developing a Web
application that will be launched this fall to help reduce
legal barriers to creativity.
Selling Through Advertising, Classified and Television
Copy Writing.....
Top Words:
advertising, classifieds, graphics, hose, writing.
Outline:
When selling through advertising, you're faced
with two options, both of which you will probably use frequently.
It's fine to pussyfoot in a display ad if you can afford
the space, but short, sharp, to-the-point is what sells
from classifieds.
If you're selling runless pantyhose for example, you know
the anti-run characteristic motivates the buyer, and the
reason why women want to buy anti-run hose is to look better
longer.
Get a word count, and fix it within fairly narrow limits
or you'll bore the reader or leave no room for graphics
or blank space, which you must have to some degree for proper
esthetic effect.
New York State Writers Institute - Writers Online, Volume
1, No 4
http://www.albany.edu/writers-inst/olv1n4.html
Top Words:
American, poems, writing, writers, poetry.
Outline:
Ever since the publication of Howl and Other
Poems back in 1956, Allen Ginsberg's stature as a poet has
evolved and expanded so that by this time he is almost universally
recognized as one of the great poets, the distinctive voices
of our age.
TS: Allen, over the years your poetry has evolved and gone
through many transformations, your poetry and your poetics.
And I wonder if that's more or less what you're saying about
your own poetry.
Allen, particularly in American culture and American literary
circles you hear that poetry and politics don't mesh, they're
inimical to each other.
A Practical Guide to Writing Copy
Top Words:
marketing, Target, Direct Response, writing,
winning.
Outline:
My co-author on this book, Donna Baier Stein,
is widely recognized as one of the nation's top copy writers,
and she taught me a lot of what I know about writing marketing
copy.
Whether you write direct marketing copy or hire and manage
those who do, Write On Target will be the most important
volume on your professional bookshelf.
Write On Target discusses all the parts of direct marketing
packages, including the brochure, the letter, "lift
letters," and the carrier (envelope).
There are chapters on broadcast and the web as well.
Joan Throckmorton (Winning Direct Response Advertising)
said "Stein and Kemske are a winning team with sound
advice for everyone who writes words that move and motivate.
Editors' and Writers' Toolkit - One-Stop Reference Page
http://writetools.com/editor.html
Top Words:
dictionaries, index, online, lists, History.
Outline:
I haven't tried to make this list exhaustive.
The Web is packed with resources, but I've foregone the
comprehensive approach in favor of a targeted --- and hence
much more effective --- list of practical and easy-to-use
references.
The Internet Dictionary Project Searchable translating dictionaries
for Assyrian, French, German, Italian, Latin, Persian, Portuguese,
and Spanish.
Guide to Grammar & Writing Well-targeted sections include
commas, capitalization, antecedents, and plurals vs. possessives
Internet Movie Database If it was ever on film, it's here.
Langenberg --- Search and Get There Faster Funny name, great
tool.
Writing That Works, the business writing newsletter for
writers, editors and communicators; APEX Awards for Publication
Excellence, an annual awards competition for print and online
publications.
Top Words:
entry, entry form, APEX, publication, entries.
Outline:
Entry forms and Brochures | Judging | Who's eligible?
APEX Brochure Download the complete APEX 2003 Call for Entries
Brochure.
Download and fill out this Easy Entry Form (207k PDF) on
your computer screen (you can tab through the questions),
saving the bother of typewriters or filling out the form
by hand.
Writing That Works is published by Communications Top Words,
Inc., providing problem-solving information to professional
communicators since 1984.
The APEX Awards How and when will I find out if I won an
award?
APEX Award winners will be listed in a special Awards Issue
of Writing That Works.
Grand Award winners will receive attractive plaques commemorating
their winning entries.
Information for professional freelance writers
Top Words:
writers, writing, resources, publishers, freelance.
Outline:
This site has great links and tips for freelance
writers.
Information about the book industry written by Pat Holt,
former Book Review Editor and Critic for The San Francisco
Chronicle.
A media news and resource site, providing access to media
information across the Web -- news, publications, statistics,
trade groups, job boards.
Writing resources and article archives to inspire the freelance
writer.
The Write Touch provides affordable editing and typing services;
they guarantee to offer their customers the lowest prices.
Writer's Universe is a free resource site created by The
Write Touch to provide links to extensive articles, resources,
and tips helpful to writers.
Google Directory - Arts > Writers Resources > Copy
Editing
Top Words:
editors, editing, Copyediting-L, profession,
journalism.
Outline:
The Slot: A Spot for Copy Editors - http://www.theslot.com/
Curmudgeon's guide to copy editing, a newspaper editor tells
all.
American Copy Editors Society - http://www.copydesk.org/
Focus on journalism.
Magazine Copy Editing - http://www.well.com/user/mmcadams/copy.editing.html
A course syllabus in magazine copy editing and other information
about the profession of copy editing.
Archives of COPYEDITING-L - http://listserv.indiana.edu/archives/copyediting-l.html
Copy editing listserv archives.
Yahoo Groups: Copy Editors - http://groups.yahoo.com/group/copyeditors/
This group is dedicated to copy editors, those people on
the front line of journalism and publishing whose job it
is to get other people's work into good enough shape that
it causes as little embarrassment as possible.
How To Edit Your Own Writing - http://home.earthlink.net/~jdc24/selfEdit.htm
A detailed 11-point checklist to aid you in editing your
own writing.
Basic Copyright Top Words for Writers -- *Writers Write
-- The IWJ*
http://www.writerswrite.com/journal/sept97/cew2.htm
Top Words:
infringement, protection, writer, Internet, reproduce.
Outline:
The reason for this advice is purely practical;
such a notice warns people who view the work that the author
takes copyright issues seriously and may have a deterrent
effect upon possible infringers, especially those who are
unfamiliar with the intricacies of copyright law.
Furthermore, if the work carries a proper notice, in the
event of a subsequent infringement lawsuit the defendant
will be unable to claim "innocent infringement"--that
is, that he or she did not realize that the work was protected.
The law in several countries is changing to hold ISP's liable
for violations of various laws by users of the ISP and many
ISP's will respond to complaints about illegal activities
on members' websites.
The Writers Guild of Canada
http://www.wgc.ca/
Top Words:
Members, WGC, producer, screenwriters, writers.
Outline:
Welcome to the home of the Writers Guild of Canada
(WGC) and the Canadian Screenwriters Collection Society
(CSCS).
We hope you'll find something of interest to you, whether
you are a WGC member, an aspiring writer, a member of the
production community--or simply interested in learning more
about screenwriters and the industry they work in.
If you are looking for the signatory status of a Quebec-based
producer, please note that as of January 1, 2003, there
are changes to the situation in Quebec with regard to the
IPA.
Members in the Spotlight: Nominees for International Emmy
& Gemini Awards New!
Federation of BC Writers
http://www.bcwriters.com/
Top Words:
writers, Federation, writing, Susan Musgrave,
Submissions.
Outline:
The Federation of British Columbia Writers is
a non-profit organization of professional and emerging writers,
writing in all genres from every region of the province.
If you're not a member, join and get this and other member
benefits.
The Fed Anthology 2002 CALL FOR SUBMISSIONS Announcing The
Fed Anthology 2002: Writing by Fed members, as selected
by Susan Musgrave[More ...]
Master Classes from the Federation of BC Writers COURSES
Register now for the Fed's new Master Classes for Published
Writers with Kit Pearson, Susan Musgrave, Audrey Thomas,
and Daniel Wood.
Susan Musgrave Teaches at Sunshine Coast Writing Retreat
EVENT Work with well-published author, Susan Musgrave, during
a weekend Fiction Writing Retreat at stunning Ruby Lake
Resort, October 25-27, 2002.[More ...]
First Ever Regional Write-off EVENT ...is now Posted!
The Security Writers Guild
Top Words:
polls, Forensics, Spider-Hack, security, truth.
Outline:
Forensics - the science of finding the truth
- 2002-11-16 Forensics is the science of finding the truth.
Our goal is to provide a central repository for this information
for the security community.
Our November challenge is based on the Spider-Man movie,
and deals with network intrusions and Distributed Denial
of Service attacks.
Do whatever a spider can, answer our questions, and win
a prize.
We'll randomly draw a winner from all correct entries.
Also, on a completely unrelated note, I've put together
a little parody/spoof of everyone's favorite vendor called
"If Microsoft Had Written Nmap".
What is your confidence rating of WinXP's SP1 security fixes?
Copy Writing: Discover the Secrets of Professional Internet
Copy Writers
http://copywritingschool.com/
Top Words:
Internet Writing, persuasion, prospect, attention,
website.
Outline:
The proper arrangement of emotional words, logical
rationale, a bit of psychiatry, and tested 'rules of thumb'
can transform your webpage into an authentic cash generating
tool.
These extremely creative specialists command the highest
salaries and commissions in the advertising industry.
And more specifically, how to transform your current Internet
writing into a Persuasive Internet Writing.
How to write a headline that interrupts your prospect's
thoughts and calls his attention.
How to turn that interest into an intense desire to satisfy
the need you prospect has--many times without him being
consciously aware of it.
If you have the time right now please browse the main sections
of this website.
Magazine Copy Editing / Copyediting / Subediting / Sub-editing
http://www.well.com/user/mmcadams/copy.editing.html
Top Words:
books, editing, editor, punctuation, magazine.
Outline:
In 1991 I was asked to develop a course in magazine
copy editing for New York University's Management Institute.
NYU had long offered courses in copy editing and proofreading,
but they were focused on practices in the book publishing
business.
When I started teaching the course, I had been a copy editor
at Time magazine for three years.
In 1993 I left Time to become a copy editor at The Washington
Post.
I had also worked as a copy editor in the book business
(two years as an in-house copy editor at Dell Publishing
and free-lance work for Doubleday and Warner Books).

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