Advertising: Web Ads Take a B2B Approach
http://cyberatlas.internet.com/markets/advertising/article/0,,5941_324031,00.html

advertising, business, impressions, industries, online, AdRelevance, refers, portals, technology.

As business-to-business transactions continue to outpace business-to-consumer transactions in e-commerce, it should come as no surprise that online advertising is now beginning to show a decidedly B2B bias.
AdRelevance found the number of business-to-business companies advertising online has increased 58 percent over the last four months, compared to an average of only 17 percent for all other industries.
In the fourth quarter of 1999, business-to-business banner advertising accounted for approximately 1.9 billion ad impressions, or 5 percent of online advertising overall.
Sixty-two percent of all B2B ads feature such products and services as Web design, e-commerce security, network hardware, domain registration, and related business technology.

business, business market research, specialisation, guidance, preparing, objectives, meeting, born, speak.

B2B International is a specialist business to business market research agency.
When you want to research business to business markets, you need to speak to someone who has been there before.
Our specialisation is born out of 30 years experience in business to business market research.
We know that the key to good research is meeting the objectives and preparing clear and unambiguous results that lead to a course of action.
In most cases, our research is used to guide strategic decisions.
From our experience, we can offer help and guidance in taking projects from initial concept through to implementation.

communications, marketing communications, Jim, Founder, industry, plastics, agency, advertising, Stafford.

Jim was honored "Rookie of the Year" for his accomplishments at Riverside Park Speedway (Agawam, MA) in its final season in 1999.
This year Jim can be found racing in Stafford, CT at the Stafford Motor Speedway.
Next Step Communications is a full-service advertising agency specializing in serving the plastics industry.
The Founder and President of Next Step, Greg has 20 years experience in advertising and marketing, the past 15 in the plastics and packaging industries.
Prior to founding Next Step, he was Director of Marketing Communications for Dynisco, Inc. and KONA Corporation.
He manages the day-to-day operations of the agency and handles all public relations activities.